Brand & design system · 2026
CRM & LMS design system
One brand and one design language for two internal B2B systems at an industrial-coatings distributor.
Problem
A Sofia distributor of industrial coatings runs two custom internal systems — a CRM and an LMS, about sixty-six routes between them — on a bare default-component UI. The work was funded under an EU digitalization programme; the software worked, but nothing about it said who it belonged to.
Design
One brand, derived from the product itself: paint. A paint-chip palette, a condensed industrial wordmark, and a component grammar shared by both systems — the only thing that changes between CRM and LMS is the accent colour, sulfuric yellow against pthalo green. Every interactive surface is specified: buttons, pills, forms, calendars, tables, empty states.
Outcome
Approved across three review rounds and closed as the implementation spec. Two sibling products now read as one company's tools instead of two anonymous dashboards.