Product design · 2026
Ticketing marketplace
Two complete consumer-portal directions for a Bulgarian event-ticketing marketplace — one built on trust, one on energy.
Problem
A Bulgarian marketplace for concert and festival tickets needed its consumer portal redesigned. Two things sell a ticket online: believing the payment is safe, and feeling the night before it happens. Those pull in opposite visual directions.
Design
I designed two complete directions across seven surfaces, desktop and mobile: a clean, trust-first marketplace — white ground, one blue, one 'secure' green, every screen carrying payment and refund signals — and a bold music-energy direction: dark poster ground, condensed type, one accent colour drawn from each event's art. Both shipped as implementation-ready specs with full token sheets and responsive rules.
Outcome
The client got a real choice instead of a mood board: two portals they could walk through screen by screen, in Bulgarian, with the checkout, venue and sign-in flows resolved in both languages of the brand — calm and loud.